Posted in Direct Mail Marketing, Email Marketing, General Marketing, Newsletter Marketing, Resources on April 22nd, 2008 1 Comment »
Over on the Marketing Today site, you’ll find a neat little (free) tool to help you calculate your return on investment for any direct mail or email campaign. You can get there by clicking here: Marketing ROI Calculator.
Thanks to Lara Nieberding, The Data Digger for sharing this resource.
Posted in Customer Service, Email Marketing, Following up, Newsletter Marketing, Office Organization Venture, Productivity on March 26th, 2008 4 Comments »
As you know, I’m working through Step 2 of my Office Organization Venture — Contact Management (following Tracey Lawton’s The Complete Office Organization System).
If I’ve been a little quiet lately, it’s because I’m working long and hard hours on this one. This second step may prove to be the most time-consuming of all four, seeing [...]
Posted in Article Marketing, Blogging, General Marketing, Newsletter Marketing, Visibility on January 2nd, 2008 7 Comments »
Here’s an article my long-time colleague, Tracey Lawton, wrote last year which generated good feedback. She re-published it in her ezine today, so I thought I’d pass it along to you. By the way (she doesn’t even know I’m telling you this), I highly recommend you take a look at Tracey’s Complete Article Tracking Toolkit [...]
