The Savvy Entrepreneur

Just as an aside… things are “happening”, if you know what I mean. Last night, I had a false alarm, with a succession of painful contractions. My hubby was just about to call the midwife when everything stopped. Woke up this morning and still no baby!! But, it’s a good sign that things will happen [...]

For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I’m sure glad I did. My question was a simple one: Do you have a 30-second intro? So [...]

Are you part of the Amazon Associates program (this is NOT an affiliate link) — that is, do you link to Amazon products on your site, blog or anywhere else in hopes of receiving referral fees (earning commissions)? If so, you are engaging in one of the first online affiliate marketing programs. Affiliate marketing is [...]

Continuing our discussion on multi level marketing (MLM), I will attempt to answer one of the most common questions that come up  — Are all MLMs pyramid schemes? The quick answer to this is no. MLM and pyramid schemes are 2 different business models. One is definitely illegal (pyramid scheme) while the other CAN be, [...]

Last week a client asked me what multi level marketing was and I thought “That’s odd. I thought EVERYONE knew what an MLM is.” Lesson: Never assume! So, here is my attempt at defining multi level marketing (MLM) in plain English. MLM goes by many other names, but the most popular are “network marketing” and [...]

Over on the Marketing Today site, you’ll find a neat little (free) tool to help you calculate your return on investment for any direct mail or email campaign. You can get there by clicking here: Marketing ROI Calculator. Thanks to Lara Nieberding, The Data Digger for sharing this resource.

Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client. Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes. A few [...]

As you know, I’m working through Step 2 of my Office Organization Venture — Contact Management (following Tracey Lawton‘s The Complete Office Organization System). If I’ve been a little quiet lately, it’s because I’m working long and hard hours on this one. This second step may prove to be the most time-consuming of all four, [...]

I’ve been exposed to internet marketing at its *best* these past few weeks. It first started with an increasing number of “unpaid interns” leaving blog ‘comments’ plugging a certain internet marketer’s name and products (I refuse to give him Google points, so let’s call him JB). Spam comments. YUCK! As soon as I clued in [...]

Which Road Do I Take? Setting a Goal Will Show You the Way One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the [...]

Guerrilla marketing is a term coined in the early ’80′s by marketing guru Jay Conrad Levinson in his popular book Guerrilla Marketing (already on it’s 4th edition). This term refers to unconventional, innovative, flexible, simple, fun, highly targeted marketing strategies intended to get maximum results using minimal resources (time, money, energy). Guerrilla marketing encourages implementing [...]

Here’s an article my long-time colleague, Tracey Lawton, wrote last year which generated good feedback. She re-published it in her ezine today, so I thought I’d pass it along to you. By the way (she doesn’t even know I’m telling you this), I highly recommend you take a look at Tracey’s Complete Article Tracking Toolkit [...]