The Savvy Entrepreneur

Which Road Do I Take? Setting a Goal Will Show You the Way

One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the cat, [...]

Guerrilla marketing is a term coined in the early ’80’s by marketing guru Jay Conrad Levinson in his popular book Guerrilla Marketing (already on it’s 4th edition).
This term refers to unconventional, innovative, flexible, simple, fun, highly targeted marketing strategies intended to get maximum results using minimal resources (time, money, energy).
Guerrilla marketing encourages implementing strategies that [...]

Here’s an article my long-time colleague, Tracey Lawton, wrote last year which generated good feedback. She re-published it in her ezine today, so I thought I’d pass it along to you. By the way (she doesn’t even know I’m telling you this), I highly recommend you take a look at Tracey’s Complete Article Tracking Toolkit [...]

A few weeks ago my step-dad told me he wants to start a business selling log homes in Canada as an authorized dealer for a US company. The coach, entrepreneur and Devil’s Advocate in me perked up and started asking tough questions about how he plans to execute his marketing plan — is there even [...]

In my last article, I helped you identify where you’re stuck in the marketing cycle. Now that you know what area you need to concentrate on (filling the pipeline, following up, getting presentations or closing sales), you’re ready to select and implement marketing strategies to get you closer to your goal of getting more paying [...]

Do you find out what your client needs before you start servicing him?
For example, if you were contracted for your letter writing services, would you get to work right away? Or would you conduct a preliminary interview with your client to find out:

What style and voice does he want you to use?
Who are the letters [...]

What’s your impression of entrepreneurs who use free or web-based email addresses, like Yahoo, Hotmail, AOL, Gmail, etc. for business communication and marketing?
When I receive emails (especially unsolicited) from such accounts (sorry to say, I lump ISP accounts like Sympatico, Videotron, etc. in this group as well), I tend to think negatively about the business [...]

Alright, so I spent all day yesterday switching newsletter providers. I went from Constant Contact to iContact. I must say, the entire process has been quite stressful — and will remain to be stressful for another month or so. I’m not sure how many subscribers I’ll lose, but at least those who opt-in to the [...]

This message was posted to members of a networking forum I belong to:
A recent study done by Internet Marketer Sheila Scofield has revealed some amazing information as to people don’t buy from her websites.If you are wondering why people don’t buy from your website, then click here to find out more details.
She [...]

Don’t feel like reading this post? Listen to it here.
Today’s marketing tip is all about gaining customer confidence. What is THE most important element in marketing your service-based business? Your customers, of course! Think about it: How can you have a business without customers?
Why, though, should you spend precious marketing hours gaining the confidence [...]

I’m embarrassed to admit this challenge I’ve been having, but I’m at a loss as to what I should do. I’m hoping someone will read this and offer a practical solution or make suggestions.
Here’s the situation. My newsletter, The Journey is the Point, is sent to about 300 subscribers (in looking at my stats, [...]

I found this really cool site, EmailStatCenter.com, where you can find all sorts of data relating to the world of email marketing.
This is how Jeanniey Mullen, founder of The Email Experience Council (eec), describes it:
“Email marketers now have access to a definitive and fantastic repository of email industry metrics and portal for email data, [...]