Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business. Implement these tips each week and I guarantee you’ll sustain your marketing [...]
Really quick post. Today is a holiday in Quebec, and we’re getting ready to go out biking. I didn’t have time to type out this post, so I recorded it for you to listen. Click here to listen to today’s post. [a little under 11 minutes -- I know!] It’s not edited, not scripted, and [...]
This question came up on LinkedIn a few weeks ago: What do you do at a Business Networking meeting when you meet a competitor who seems to know everyone … and you don’t…? I felt compelled to leave this reply: I tend to use my natural defense mechanism (to be disarmingly charming) to my advantage. [...]
There is a difference between conceit and confidence. Conceit is bragging about yourself. Confidence means you believe you can get the job done. — Johnny Unitas If you want to get the business, you must instill this kind of confidence in your potential clients. In order to instill it in others, it must first be [...]
I often tell clients that when someone says “no” they simply mean “not now.” Here’s another way of looking at it: An objection is not a rejection; it is simply a request for more information. — Bo Bennett
You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you. — Dale Carnegie
The greatest good we can do for others is not just to share our riches with them, but to reveal theirs. — Zig Ziglar
Yesterday, a client explained her business model to me, justifying (red lights already) why she thought she should attend a trade show as a vendor, putting her family $5000+ in debt: “If I’m a vendor, then I’ll get clients and contacts. Then I can build relationships with them and get referrals.“ Hmmmm. I experienced my [...]
The way you treat your clients is a sure way to be remembered — good or bad. What are you doing to make your clients feel special? What is your original “trademark”? I just watched a powerful presentation all about the spirit of personalized customer service. Click here to watch it. It’s only 3 minutes [...]
Do you find out what your client needs before you start servicing him? For example, if you were contracted for your letter writing services, would you get to work right away? Or would you conduct a preliminary interview with your client to find out: What style and voice does he want you to use? Who [...]
On the Get Clients Now! Yahoo Group last week, someone posed a question about how to make a “cold call” referral request: “Could you share scripts you’ve used to approach potential referral sources?” Every one gave great responses, but of course CJ came to the rescue with her reply: “All you really need to get [...]
Don’t feel like reading this post? Listen to it here. Today’s success tip seems like such a simple thing, but is highly underrated. It’s really easy and the best part is, it makes everyone around you feel good. I’m referring to the power of charm! Let me preface this by saying I’m NOT advocating dishonesty [...]
