Posted in Filling the Pipeline, General Marketing, Self-promotion on November 8th, 2006 28 Comments »
I was coaching a client the other day who, as we were going through potential referral-building marketing strategies, felt that she couldn’t implement “asking for referrals”, since she’s shy and it would mean “asking for a favor.” My (silent) gut response was “So what?” I guess my reaction was so strong, because I know I [...]
Posted in General Marketing, Self-promotion, Work/Life Balance on October 27th, 2006 3 Comments »
This question came up today on an online networking group I belong to: Do any of you know of any inexpensive ways to market your business? Because this question comes up at least once a week on the various groups I belong to, I decided to post my answer to this question: Here are some [...]
Posted in Coaching, Defining Your Services, Self-promotion on October 18th, 2006 3 Comments »
Are you an entrepreneur who offers a service that is difficult to explain? Do you get blank stares when you tell people what it is you do? I do too. I’ve been having discussions with my coaching colleagues lately, and found that the actual description of the coaching profession is confusing to the average person. [...]
Posted in 30-Second Intro, Branding, Defining Your Services, Self-promotion, Selling Your Services on October 5th, 2006 519 Comments »
How often have you been stumped when asked, “What do you do?” Do you start rattling off the services you offer from A-Z, a complete list of those you’ve serviced, your industry credentials, and your education? Chances are you’ve lost them when you started listing your services. In my case, I lose my audience even [...]
