Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business.
Implement these tips each week and I guarantee you’ll sustain your marketing momentum, [...]
Today’s post is wraps up my notes to the interview I had with Kevin Boyle, based on his book The Secrets to Sales Mastery.
Sales Mastery Secret #5 is: The only objections that challenge you are your own.
Did you do the short assignment I gave you in my last post? If so, take it out. If [...]
Well, I’m almost done sharing the notes I took during my Sales Mastery Secrets interview with Kevin Boyle. Can you believe all this info fit into an hour-long call? Do you see why I had to write it here…
So, Kevin’s Sales Mastery Secret #4 is: Feelings, not facts, drive the choices we make.
This isn’t anything [...]
In continuing my interview with Kevin Boyle, he gave us the cold truth about sales — a reality that no one else wanted to hear, but needed to be said.
Sales Mastery Secret #3 is: Your best clients are using someone else right now!
Ouch! Does that sting? It hurt me.
He drilled the point home with these [...]
This is part 2 of my notes from my interview with author of The Secrets to Sales Mastery, Kevin Boyle.
Sales Secret #2 is this: Sales is a contact sport.
Kevin came out with all the clichés on this one, like “Sales is a contact sport,” and “Go out there and touch someone.” His take is that [...]
During my interview with Kevin Boyle, author of The Secrets to Sales Mastery, he shared the 5 elements that every entrepreneur and sales person needs to master in order to build relationships and make yourself attractive to potential clients.
Here they are:
1. Attitude (aka: Become a networking resource). People who complain that networking doesn’t work for [...]
In Kevin Boyle’s book, The Secrets to Sales Mastery, he teaches that the first principle is this: The customer always buys into the salesperson first. He went into detail during my interview with him.
What does that mean for you? As you’ve heard me say before, it means building the know, like and trust factor with [...]
I had the immense pleasure of interviewing Kevin Boyle, coach, speaker and author of The Secrets to Sales Mastery. His say-it-like-it-is approach was a refreshing change from the usual “pitch-fest” I hear on most teleclasses.
Kevin packed so much information into one hour, I needed a place to save my notes so I don’t forget all [...]
8 Steps to a Profitable Teleconference
By Kathleen Gage
Teleseminars are likely one of the most effective methods for promoting a product or service, building an opt-in subscriber list, increase credibility and establish your expert status.
However, to achieve optimum results you must have your systems in place. It takes more than simply hosting a call to make [...]
I’m a major sucker for reality shows like CBC-TV’s Dragons’ Den, a show where entrepreneurs pitch a panel of five potential investors, for a stake in their company. I guess I like to live vicariously through the Dragons’ who get to tell awesome entrepreneurs how great their idea is, and tear into the ones that [...]
Yesterday, I shared Pam Ivey’s response on how NOT to reply to a request for proposal.
For most service providers, RFPs can be a great resource for new clients – if you respond professionally and thoroughly, with a great call to action (sounds like a marketing strategy to me).
So, how do you professionally respond to a request [...]
You’ve heard me rant about an RFP I wish I never received (and maybe that person wishes they never sent it!!) and the discussion has come up again on a VA group I belong to.
This time Pam Ivey, Virtual Business Manager and Owner of the Canadian Virtual Assistant Network (CVAN), chimed in with her suggestions [...]
