Clients often lament to me, “I’ve tried everything to get clients, Cristina, and nothing works!” And that’s the problem, right there.
First of all, with the plethora of marketing strategies available, there’s no way they have tried everything. And if they’re even coming close, it means they’re doing too much.
Second of all, they often don’t truly [...]
Colleague and public speaking expert, Suzannah Baum president of Ideal Communications, wrote this article for WomenEntrepreneur.com.
You’ll find great tips to help you get started public speaking (including a few quotes from yours truly!). Enjoy.
Speak Better: 5 Tips for Polished Presentations by Suzannah Baum
Public speaking is a marketing tool that keeps on giving, so get past [...]
There is a difference between conceit and confidence. Conceit is bragging about yourself. Confidence means you believe you can get the job done. — Johnny Unitas
If you want to get the business, you must instill this kind of confidence in your potential clients. In order to instill it in others, it must first be inside [...]
Words of wisdom when it comes to pricing your services.
That which costs little is less valued. — Miguel de Cervantes
Lesson: Underselling may hurt you more than you’ll ever know.
I often tell clients that when someone says “no” they simply mean “not now.” Here’s another way of looking at it:
An objection is not a rejection; it is simply a request for more information. — Bo Bennett
For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I’m sure glad I did.
My question was a simple one: Do you have a 30-second intro? So far, [...]
Have you come up with your Only Statement yet? With a little help (OK, a LOT of help) from A.C. Riley, this is what we came up with for mine:
Cristina Favreau is the only coach daring business owners to make their marketing personal. See what makes you tick.
What do you think? What challenges are you [...]
I have to admit… I’ve been in a marketing slump lately. It feels like everything I read or hear about marketing a service-based business has been said and hashed over. I’m bored with it. So, I took a break from reading or listening to anything related to marketing.
Then this cold that has been hanging on [...]
Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client.
Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes.
A few replies, however, [...]
Yesterday, a client explained her business model to me, justifying (red lights already) why she thought she should attend a trade show as a vendor, putting her family $5000+ in debt: “If I’m a vendor, then I’ll get clients and contacts. Then I can build relationships with them and get referrals.“
Hmmmm. I experienced my typical [...]
Welcome to a new series I affectionately call Irksome Ads. You know the ones I’m talking about — you hear them on the radio, you see them on TV, you drive past them in your car — ads that suck!
Deserving of an Irksome Ads award are promos:
Where you have no clue what they are actually [...]
The way you treat your clients is a sure way to be remembered — good or bad. What are you doing to make your clients feel special? What is your original “trademark”?
I just watched a powerful presentation all about the spirit of personalized customer service.
Click here to watch it.
It’s only 3 minutes long and you’ll [...]
