Posted in Credibility, Filling the Pipeline, Self-promotion on January 13th, 2010 Comments
You’re out there everyday, telling the world how great your service is, that what you have to offer is exactly the solution they are looking for.
The best way to prove that your services are the answer to your prospect’s problems is to build your credibility as a professional and to show that you’re the expert [...]
Posted in Referral building, Weekly VA Marketing Tip on August 31st, 2009 Comments
Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business.
Implement these tips each week and I guarantee you’ll sustain your marketing momentum, [...]
Posted in Following up, Weekly VA Marketing Tip on June 22nd, 2009 Comments
Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business.
Implement these tips each week and I guarantee you’ll sustain your marketing momentum, [...]
Posted in Common Challenges, Networking, Referral building, Relationship-building, Women Entrepreneurs on March 10th, 2009 Comments
This question came up on LinkedIn a few weeks ago:
What do you do at a Business Networking meeting when you meet a competitor who seems to know everyone … and you don’t…?
I felt compelled to leave this reply:
I tend to use my natural defense mechanism (to be disarmingly charming) to my advantage.
I would befriend this [...]
Posted in Articles, Filling the Pipeline, In the press, Interview, Marketing Strategies, Must Read, Public Speaking, Selling Your Services, Women Entrepreneurs on September 22nd, 2008 Comments
Colleague and public speaking expert, Suzannah Baum president of Ideal Communications, wrote this article for WomenEntrepreneur.com.
You’ll find great tips to help you get started public speaking (including a few quotes from yours truly!). Enjoy.
Speak Better: 5 Tips for Polished Presentations by Suzannah Baum
Public speaking is a marketing tool that keeps on giving, so get past [...]
Posted in 12 Mistakes to Avoid in Your 30-Second Intro, 30-Second Intro, Defining Your Services, Filling the Pipeline, Marketing Strategies, Networking, Self-promotion on July 14th, 2008 Comments
Seeing as I haven’t given birth yet, I figured I’d mosey on over to LinkedIn Answers and pose a new question: What are the 3 biggest mistakes entrepreneurs make when giving their 30-second intro?
As usual, the responses received so far have been insightful and informative. Want to join the discussion? Click here to post your answer.
Mistakes [...]
Posted in Filling the Pipeline, Marketing Strategies, Networking on July 8th, 2008 Comments
Just as an aside… things are “happening”, if you know what I mean. Last night, I had a false alarm, with a succession of painful contractions. My hubby was just about to call the midwife when everything stopped. Woke up this morning and still no baby!! But, it’s a good sign that things will happen [...]
Posted in 30-Second Intro, Common Challenges, Defining Your Services, Filling the Pipeline, Marketing Strategies, Networking, Self-promotion, Selling Your Services, Visibility on June 25th, 2008 Comments
For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I’m sure glad I did.
My question was a simple one: Do you have a 30-second intro? So far, [...]
Posted in Credibility, Email Marketing, Niche / Specialty, Referral building, Self-promotion, Selling Your Services, What not to do on April 2nd, 2008 Comments
Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client.
Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes.
A few replies, however, [...]
Posted in Customer Service, Email Marketing, Following up, Newsletter Marketing, Office Organization Venture, Productivity on March 26th, 2008 Comments
As you know, I’m working through Step 2 of my Office Organization Venture — Contact Management (following Tracey Lawton’s The Complete Office Organization System).
If I’ve been a little quiet lately, it’s because I’m working long and hard hours on this one. This second step may prove to be the most time-consuming of all four, seeing [...]
Posted in Attitude, Coaching, Entrepreneurship, Referral building, Relationship-building, Selling Your Services, Success on January 31st, 2008 Comments
Yesterday, a client explained her business model to me, justifying (red lights already) why she thought she should attend a trade show as a vendor, putting her family $5000+ in debt: “If I’m a vendor, then I’ll get clients and contacts. Then I can build relationships with them and get referrals.“
Hmmmm. I experienced my typical [...]
Posted in Filling the Pipeline, Marketing Lingo Defined, Universal Marketing Cycle on December 8th, 2007 Comments
Filling the pipeline is the first stage in the Universal Marketing Cycle. If you’re not actively filling your pipeline, your business will soon run dry.
So what DOES filing the pipeline really mean?
In the context of marketing a service-based business, filling the pipeline means knowing (and getting known by) enough people whom you can contact (or [...]
