Posted in Credibility, Filling the Pipeline, Self-promotion on January 13th, 2010 Comments
You’re out there everyday, telling the world how great your service is, that what you have to offer is exactly the solution they are looking for.
The best way to prove that your services are the answer to your prospect’s problems is to build your credibility as a professional and to show that you’re the expert [...]
Posted in Articles, Filling the Pipeline, In the press, Interview, Marketing Strategies, Must Read, Public Speaking, Selling Your Services, Women Entrepreneurs on September 22nd, 2008 Comments
Colleague and public speaking expert, Suzannah Baum president of Ideal Communications, wrote this article for WomenEntrepreneur.com.
You’ll find great tips to help you get started public speaking (including a few quotes from yours truly!). Enjoy.
Speak Better: 5 Tips for Polished Presentations by Suzannah Baum
Public speaking is a marketing tool that keeps on giving, so get past [...]
Posted in 12 Mistakes to Avoid in Your 30-Second Intro, 30-Second Intro, Defining Your Services, Filling the Pipeline, Marketing Strategies, Networking, Self-promotion on July 14th, 2008 Comments
Seeing as I haven’t given birth yet, I figured I’d mosey on over to LinkedIn Answers and pose a new question: What are the 3 biggest mistakes entrepreneurs make when giving their 30-second intro?
As usual, the responses received so far have been insightful and informative. Want to join the discussion? Click here to post your answer.
Mistakes [...]
Posted in Filling the Pipeline, Marketing Strategies, Networking on July 8th, 2008 Comments
Just as an aside… things are “happening”, if you know what I mean. Last night, I had a false alarm, with a succession of painful contractions. My hubby was just about to call the midwife when everything stopped. Woke up this morning and still no baby!! But, it’s a good sign that things will happen [...]
Posted in 30-Second Intro, Common Challenges, Defining Your Services, Filling the Pipeline, Marketing Strategies, Networking, Self-promotion, Selling Your Services, Visibility on June 25th, 2008 Comments
For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I’m sure glad I did.
My question was a simple one: Do you have a 30-second intro? So far, [...]
Posted in Filling the Pipeline, Marketing Lingo Defined, Universal Marketing Cycle on December 8th, 2007 Comments
Filling the pipeline is the first stage in the Universal Marketing Cycle. If you’re not actively filling your pipeline, your business will soon run dry.
So what DOES filing the pipeline really mean?
In the context of marketing a service-based business, filling the pipeline means knowing (and getting known by) enough people whom you can contact (or [...]
Posted in Articles, Closing the Sale, Filling the Pipeline, Following up, Get Clients Now!(TM), Getting Presentations, Universal Marketing Cycle on July 4th, 2007 Comments
As discussed in my article 3 Elements You Need To Get Clients the very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work.
Today, I’ll help you figure out where you may be stuck and what [...]
Posted in Filling the Pipeline, General Marketing, Self-promotion on November 8th, 2006 Comments
I was coaching a client the other day who, as we were going through potential referral-building marketing strategies, felt that she couldn’t implement “asking for referrals”, since she’s shy and it would mean “asking for a favor.” My (silent) gut response was “So what?” I guess my reaction was so strong, because I know I [...]
Posted in Entrepreneurship, Filling the Pipeline, Starting a business on October 5th, 2006 Comments
Someone on an online networking group I belong to posted this question:
I’ve recently completed my website (of course, it’s a work in progress) and I just don’t know where to go from here. I feel like I’m preparing to no end; but have not had one client to date. [...] How can I really get [...]
