Posted in Following up, Weekly VA Marketing Tip on June 22nd, 2009 Comments
Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business.
Implement these tips each week and I guarantee you’ll sustain your marketing momentum, [...]
Posted in Customer Service, Email Marketing, Following up, Newsletter Marketing, Office Organization Venture, Productivity on March 26th, 2008 Comments
As you know, I’m working through Step 2 of my Office Organization Venture — Contact Management (following Tracey Lawton’s The Complete Office Organization System).
If I’ve been a little quiet lately, it’s because I’m working long and hard hours on this one. This second step may prove to be the most time-consuming of all four, seeing [...]
Posted in Following up, Resources on July 5th, 2007 Comments
I love the software 37signals (the makers of Basecamp) come up with. They are “a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary.” They create basic, user-friendly, intuitive, elegant web-based products to help small businesses better run their practice and do every day tasks [...]
Posted in Articles, Closing the Sale, Filling the Pipeline, Following up, Get Clients Now!(TM), Getting Presentations, Universal Marketing Cycle on July 4th, 2007 Comments
As discussed in my article 3 Elements You Need To Get Clients the very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work.
Today, I’ll help you figure out where you may be stuck and what [...]
Posted in Credibility, Following up, General Marketing, Selling Your Services, Success, Tip of the Week on May 29th, 2007 Comments
Don’t feel like reading this post? Listen to it here.
Today’s marketing tip is all about gaining customer confidence. What is THE most important element in marketing your service-based business? Your customers, of course! Think about it: How can you have a business without customers?
Why, though, should you spend precious marketing hours gaining the confidence [...]
Posted in Following up on August 25th, 2006 Comments
A regular and consistent follow-up program has made all the difference in the success of my coaching practice. But not everyone likes to call out, even if it’s “warm calling”.
One of my favorite books, Selling Your Services, offers a great method—an alternative to calling out—of letting past and potential clients know that you are thinking [...]
