Posted in Getting Presentations, Information Products, Self-promotion, Selling Your Services, Success on October 18th, 2007 1 Comment »
Do you want to get out there and market yourself in more public ways, like leading teleclasses or accepting speaking invitations? Do you have a bunch of topics you’d someday like to develop, but aren’t sure which one to pick first? If so, Alicia Forest’s Client Abundance blog article, Pick a Topic, Pick a Date, [...]
Posted in Closing the Sale on October 4th, 2007 1 Comment »
[Excerpt from The Little E-book of Closing by Jeffrey Gitomer author of The Sales Bible] What causes people not to listen? Sometimes people are afraid to hear what is about to be said so they block it out. Don’t be afraid to listen. Sometimes you take the other person for granted — spouse, parent, child. [...]
Posted in Following up, Resources on July 5th, 2007 No Comments »
I love the software 37signals (the makers of Basecamp) come up with. They are “a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary.” They create basic, user-friendly, intuitive, elegant web-based products to help small businesses better run their practice and do every day tasks [...]
Posted in Articles, Closing the Sale, Filling the Pipeline, Following up, Get Clients Now!(TM), Getting Presentations, Universal Marketing Cycle on July 4th, 2007 3 Comments »
As discussed in my article 3 Elements You Need To Get Clients the very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work. Today, I’ll help you figure out where you may be stuck and [...]
Posted in Entrepreneurship, Referral building, Relationship-building on July 2nd, 2007 11 Comments »
On the Get Clients Now! Yahoo Group last week, someone posed a question about how to make a “cold call” referral request: “Could you share scripts you’ve used to approach potential referral sources?” Every one gave great responses, but of course CJ came to the rescue with her reply: “All you really need to get [...]
Posted in Credibility, Following up, General Marketing, Selling Your Services, Success, Tip of the Week on May 29th, 2007 4 Comments »
Don’t feel like reading this post? Listen to it here. Today’s marketing tip is all about gaining customer confidence. What is THE most important element in marketing your service-based business? Your customers, of course! Think about it: How can you have a business without customers? Why, though, should you spend precious marketing hours gaining the [...]
Posted in Filling the Pipeline, General Marketing, Self-promotion on November 8th, 2006 28 Comments »
I was coaching a client the other day who, as we were going through potential referral-building marketing strategies, felt that she couldn’t implement “asking for referrals”, since she’s shy and it would mean “asking for a favor.” My (silent) gut response was “So what?” I guess my reaction was so strong, because I know I [...]
Posted in Entrepreneurship, Filling the Pipeline, Starting a business on October 5th, 2006 1 Comment »
Someone on an online networking group I belong to posted this question: I’ve recently completed my website (of course, it’s a work in progress) and I just don’t know where to go from here. I feel like I’m preparing to no end; but have not had one client to date. [...] How can I really [...]
Posted in Following up on August 25th, 2006 1 Comment »
A regular and consistent follow-up program has made all the difference in the success of my coaching practice. But not everyone likes to call out, even if it’s “warm calling”. One of my favorite books, Selling Your Services, offers a great method—an alternative to calling out—of letting past and potential clients know that you are [...]
