Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business. Implement these tips each week and I guarantee you’ll sustain your marketing [...]
This question came up on LinkedIn a few weeks ago: What do you do at a Business Networking meeting when you meet a competitor who seems to know everyone … and you don’t…? I felt compelled to leave this reply: I tend to use my natural defense mechanism (to be disarmingly charming) to my advantage. [...]
Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client. Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes. A few [...]
Yesterday, a client explained her business model to me, justifying (red lights already) why she thought she should attend a trade show as a vendor, putting her family $5000+ in debt: “If I’m a vendor, then I’ll get clients and contacts. Then I can build relationships with them and get referrals.“ Hmmmm. I experienced my [...]
On the Get Clients Now! Yahoo Group last week, someone posed a question about how to make a “cold call” referral request: “Could you share scripts you’ve used to approach potential referral sources?” Every one gave great responses, but of course CJ came to the rescue with her reply: “All you really need to get [...]
