The Top 4 No-Brainer Shortcuts to Achieving Expert Status, Fast!
Independent service professionals often ask me how they can become a sought-after expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert in your field. To achieve this, you must BE (and believe [...]
Miguel Alvarez over at MarketingFactor is using one giant of a contest to boost visibility, credibility and SEO points, as well as build his list.
He has launched The Blog Boost Giveaway with one HUGE grand prize and three runner-up prizes worth thousands of dollars. I’m imagining Miguel announcing me as the grand prize winner on [...]
For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I’m sure glad I did.
My question was a simple one: Do you have a 30-second intro? So far, [...]
Here’s an article my long-time colleague, Tracey Lawton, wrote last year which generated good feedback. She re-published it in her ezine today, so I thought I’d pass it along to you. By the way (she doesn’t even know I’m telling you this), I highly recommend you take a look at Tracey’s Complete Article Tracking Toolkit [...]
A few weeks ago my step-dad told me he wants to start a business selling log homes in Canada as an authorized dealer for a US company. The coach, entrepreneur and Devil’s Advocate in me perked up and started asking tough questions about how he plans to execute his marketing plan — is there even [...]
Wendy Piersall (I love reading both her blogs) shares with us how being completely honest and transparent on her blog actually helped build her business and credibility when overcoming technical issues and her own mistakes.
I particularly liked this illustration:
Probably the best analogy is one in a [marriage] - if you owed an apology to your [...]
Being a speaker instantly supercharges your status as an expert; it boosts your visibility and credibility; you become a sought-after skilled professional. So how do you get started?
It’s different for everyone.
For service professionals, one of the best ways is by authoring a decent number of quality articles (online or print). Once you do, you’ll start [...]
How can reading improve your status as an expert (listening fits under this category as well)? In 2 ways, reading helps you to be:
Reactive: Keeping up-to-the minute with what’s been and is being said in your field keeps you fresh. Then you can readily prepare, participate and communicate (react) to what’s happening as it’s developing.
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I’m discussing writing as an effective method to gaining expert status first, since it’s one of the fastest ways of getting the word out. It’s strange but true: Your expert status will immediately increase when people see your name published.
Most writing venues cost little to nothing. Some of these venues are:
articles
newsletters
press releases
blogs
ebooks and other informational [...]
I am often asked this questions during a coaching session. Do you make one (or all) of these common mistakes when determining your fee:
Not knowing how much you’re worth, you charge what your competition charges.
You charge below what you’re worth.
You are embarrassed or hesitant when discussing your fees with potential clients.
The first thing to do [...]
I’ve been reading Mark O’Neill’s article Selling Your Services on eBay: Bring Your Own Beer and wondered if this trend has really caught on in North America… If so, is it working?
So I decided to do some detective work - Cristina-style. I started searching for “coaching” on eBay. Most listings were for coaching products — [...]
