Posted in Articles, Guest Post, What not to do on December 30th, 2009 Comments
http://www.flickr.com/photos/twenty_questions/ / CC BY-NC 2.0
We live in a world where there is a plethora of options – we are deluged by products, gizmos and gadgets, some of which we don’t really have any use for and most of which tend to get obsolete in no time at all. So if you’re a marketer, you must [...]
Posted in Branding, Credibility, Defining Your Services, Entrepreneurship, Niche / Specialty, Selling Your Services, What not to do on December 2nd, 2008 Comments
I’m a major sucker for reality shows like CBC-TV’s Dragons’ Den, a show where entrepreneurs pitch a panel of five potential investors, for a stake in their company. I guess I like to live vicariously through the Dragons’ who get to tell awesome entrepreneurs how great their idea is, and tear into the ones that [...]
Posted in Credibility, Self-promotion, Selling Your Services, What not to do on November 28th, 2008 Comments
You’ve heard me rant about an RFP I wish I never received (and maybe that person wishes they never sent it!!) and the discussion has come up again on a VA group I belong to.
This time Pam Ivey, Virtual Business Manager and Owner of the Canadian Virtual Assistant Network (CVAN), chimed in with her suggestions [...]
Posted in What not to do on August 28th, 2008 Comments
Recent unsolicited social networking message received:
I am a web designer and graphic artist… how can you help me? and in turn, what can I offer you ?
Ouch… “how can you help me?” I don’t even KNOW you… No further explanation needed.
Sheesh. Don’t people GET it??
Posted in Irksome Ads, What not to do on May 25th, 2008 Comments
OK, so this a website, not an ad… but since this my blog, I chose to post this under my Irksome Ads series. Besides, isn’t a website just one big advert for your business??
Check out Restaurant La Maison François and click Welcome. You’ll see what I mean.
(Thanks to my friend Rachel for sending me this [...]
Posted in Credibility, Email Marketing, Niche / Specialty, Referral building, Self-promotion, Selling Your Services, What not to do on April 2nd, 2008 Comments
Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client.
Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes.
A few replies, however, [...]
Posted in Common Challenges, Credibility, Email Marketing, What not to do on February 27th, 2008 Comments
I’ve been exposed to internet marketing at its *best* these past few weeks.
It first started with an increasing number of “unpaid interns” leaving blog ‘comments’ plugging a certain internet marketer’s name and products (I refuse to give him Google points, so let’s call him JB). Spam comments. YUCK!
As soon as I clued in to what [...]
